Change in the world and the problems with Japanese manufacturing industry. 5 |
Kaizen Consultant Yukio Kakiuchi web site

Change in the world and the problems with Japanese manufacturing industry. 5     2018.02.23
Kaizen, lead-time, Technology

But from now on, competition starts from finding real customer needs because the competition will be done based on attraction quality assuming that functional quality is good.
 
The important lead-time is not only the production lead-time so far but also the total lead-time starting from finding out the customer needs, design it, produce it and sell it with reasonable price in a very short time from now on.
 
I name this lead-time “customer satisfaction lead-time” and Japanese production companies should shorten the customer satisfaction lead-time rather than the production lead-time.
 
In order to cope with it, all the company skills not only production engineering and Genba Kaizen but also marketing, designing, and sales should get together.
 
Question : Previously quality was evaluated mostly by function but these days by attraction. What do you think of it?