Change in the world and the problems with Japanese manufacturing industry. 6
There are various names for the coming era. What kind of names are there in America?
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In English “mass customization” may be the word which shows the coming trend of manufacturing. In the coming era, as the consumers already have most of the things they want, you do not buy it unless you really like it and the price is as reasonable as the mass produced products.
From the view point of production, even if the consumer demands become very individual, the production cost should be as low as the mass production. This is the mass customization. Then it is required to develop products which take customers’ request one after another, take orders, produce them and collect payment in a short time.
It can be said that the market and the manufacturing are changing from the era of mass production to mass customization.
Question : The time may come when the price is low even for individual custom production. The 3D printer shows the new way of custom production. Have you already seen this trend?