Producing and selling go together. We have to think both together.
 
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The first surprise was that they recognize that the speed of the market change was extremely fast and that they were working accordingly. This was a surprise for me, but it was also what I could imagine.
 
The second surprise was that the people whose responsibility were “Create”⇒　　‟Produce”⇒‟Sell” got together in one place and made immediate decision. The gathering member was not the people in one department or not a big conference which one person spoke, and the rest people just listened. all the related people stood up and each of them had a white board marker in front of the whiteboard and created the active solution.
 
Question: Have you ever held a meeting that in front of the whiteboard everyone has a marker and discuss writing on the board?
 

The sun light is getting stronger. It is time to start taking care against heat stroke.
 
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Three people kept discussing although I an outside Japanese visitor was there. The person who guided me there told me that a big decision was made then there. If so, it is very prompt decision.
 
The walls in the corridor were all whiteboards and I saw plenty of people discussing in front of the boards. I was overwhelmed to see big decision done quickly in front of me. But taking time calmly afterwards, I thought that their way of making quick decision with the related people together is also the way which Japanese manufacturing industry was good at.
 
Question: I wrote that the great meeting which I saw there is what Japanese manufacture industry was good at. Do you agree with me?
 

“The reason why we can produce them is because there are the customers who buy them.” We sometimes forget this fact. The essay this time covers my experience about this fact.
 
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I said “All of you have doctorate degrees and I imagined that you are doing research in your own laboratory by yourself but you are not.”
 
Then their answer back was “We are not responsible only for developing products, but also for selling them. So we need to work together. It is absolutely impossible for one person to do all.”
 
In other words, they were responsible for doing their own tasks by exploring market needs, developing products, producing products and selling them.
 
There were two things that surprised me when I saw the work of the American top companies.
 
Question: What do you think is the two things that surprised me? Please imagine.
 

How previous Japanese manufacturing was done and what is the difference from present way?
 
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Unfortunately, however, many Japanese manufacturers currently do not recognize the true strengths that they themselves have inherently and have not made improvements and changes that make use of their strength.
 
Japanese people have a strong sense of responsibility for their work. And often they do Kaizen of their work without being ordered. If there are occasions that related people regardless of department and position get together, they start discussing problems or targets and often get excellent solutions. Discussion beyond department and position was a good practice of Japan.
 
 
Question: In fact, what do you think Japanese people have a tremendous strength but they are not recognized?